Aon plc has officially introduced Aon Broker Copilot, an innovative digital platform powered by artificial intelligence (AI), large language models (LLMs), and advanced predictive analytics designed to modernize and enhance the commercial insurance placement process.

According to Clyde Bernstein, Head of Placement Technology and Trading Analytics at Aon, the new tool is a major leap forward in how brokers harness real-time market intelligence. “Aon Broker Copilot empowers our brokers to lead with insight that’s deeply informed by client priorities and dynamic data streams,” said Bernstein. “We’re now able to systematically capture and structure information from every submission—whether quoted, bound, or declined—giving us unparalleled visibility into market pricing, carrier appetite, and shifting sentiment. This translates to more agile, informed decisions and faster, smarter client outcomes.”

The platform is initially being rolled out to Aon’s U.S. National Property team and the London Global Broking Centre’s Property division. Aon has plans for a broader global rollout, expanding to additional lines of business and international regions throughout 2025 and 2026.

At the heart of Aon Broker Copilot is its ability to aggregate and standardize submission data—regardless of whether a quote is taken up—creating an extensive and structured dataset that offers a new lens into global insurance market behavior. Unlike traditional methods that rely on anecdotal feedback or only bound deals, this approach ensures brokers are equipped with actionable intelligence reflecting the full spectrum of market activity. This insight empowers clients with more transparent and data-backed risk placement decisions, especially crucial in today’s complex and fast-evolving risk landscape.

The platform is proprietary and patent-pending, and it seamlessly integrates with Aon’s existing Risk Analyzer tools. This integration allows brokers to craft more comprehensive, strategic submissions and engage with carriers using deeper, data-enriched insights—enhancing negotiation power and improving client outcomes.

“As risk challenges become more multifaceted and global in nature, the ability to combine human expertise with AI-driven intelligence at scale is rapidly becoming a competitive necessity,” said Joe Peiser, CEO of Commercial Risk at Aon. “Aon Broker Copilot is a critical part of our broader digital transformation—one of the most ambitious efforts underway in the insurance brokerage industry. This platform signifies a new era in predictive broking, enabling our teams to work with enhanced precision, consistency, and foresight to deliver better, faster solutions for clients worldwide.”

Peiser emphasized that the insurance sector is undergoing a fundamental transformation, and tools like Aon Broker Copilot represent how leading firms must evolve—leveraging cutting-edge technology to stay ahead in an increasingly data-driven and competitive environment.