ANN ARBOR, MI — BrightPath Insurance Solutions, a rapidly growing, tech-enabled national brokerage, has announced the acquisition of eight independent insurance agencies across three states, significantly expanding its presence and capabilities across the Midwest and Southern U.S.
While terms of the deals remain undisclosed, the acquisitions further BrightPath’s strategic mission to combine local agency expertise with the tools, technology, and scale of a national platform.
Headquartered in Ann Arbor, Michigan, BrightPath specializes in property and casualty, employee benefits, and high-net-worth personal insurance. The company’s approach blends regional know-how with technology-driven service delivery to better support businesses, families, and individuals across the country.
“These eight firms are exceptional examples of trusted, community-rooted agencies,” said Jessica Lane, CEO of BrightPath. “Their teams, cultures, and client-first mindsets align perfectly with our values. Together, we are building a national platform where people and performance matter.”
Agencies Joining the BrightPath Network
Michigan
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Warrendale Insurance Agency (Livonia)
Led by Barb Kunina, Warrendale is a multiline P&C agency with a strong reputation in niche and specialized market coverage. -
U.P. Insurance Agency (Iron Mountain)
Under the leadership of Todd Lysinger, U.P. Insurance provides commercial and health insurance to businesses across the Upper Midwest, known for its personalized advisory approach. -
Entrust Insurance & Financial Services (St. Clair Shores)
Founded by Dan LaLiberte, Entrust focuses on high-net-worth personal lines and wealth protection strategies for individuals and families. -
Canopy Insurance Group (Birmingham)
Managed by Janell Evans-Olsey and Joseph Simon, Canopy specializes in large-scale national commercial accounts, supporting clients with complex insurance needs.
Texas
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Infiniti Insurance Services (Spring)
Led by Hazel Moreno, Infiniti serves large commercial clients across industries with tailored risk management and insurance programs. -
King Phillips Insurance (Houston)
Headed by Troy White, this firm provides comprehensive insurance services to middle-market businesses throughout Texas.
Louisiana
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Beasley Keith Insurance (Bossier City)
A middle-market commercial insurance agency led by Gail Rinchuso, Beasley Keith has a strong presence in both Louisiana and the Houston region. -
Safe Harbor Insurance (Bossier City)
Directed by Ashlin Strother, Safe Harbor focuses on high-net-worth personal lines clients, offering concierge-style service and advanced risk planning.
Shared Ownership and Culture Integration
As part of BrightPath’s integration strategy, all team members from the acquired agencies will join the company’s Employee Purpose Plan—an equity-based incentive program designed to give employees a direct stake in the company’s success.
“Our model is rooted in shared success,” said Lane. “The Employee Purpose Plan ensures that as BrightPath grows, every team member shares in the value we create together.”
BrightPath has made it a cornerstone of its expansion to not only retain but actively invest in acquired agency talent, allowing each team to maintain its client relationships while benefiting from the resources and backing of a national platform.
A Technology-Enabled Growth Platform
At the heart of BrightPath’s growth strategy is its proprietary Lead Nexus technology—a platform powered by artificial intelligence that supports:
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Predictive client insights
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Smarter lead generation
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Cross-sell optimization
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Seamless client onboarding
This AI-powered system enables local agencies to maintain a high-touch service model while improving efficiency and expanding reach.
“Lead Nexus gives our teams the ability to act on real-time data, identify opportunities faster, and create a better experience for clients,” Lane explained. “It’s about giving great advisors better tools.”
A Vision for National Scale with Local Expertise
With these eight acquisitions, BrightPath strengthens its capabilities across core markets and lines of business, including commercial lines, employee health benefits, and high-net-worth personal insurance.
“Our expansion is driven by alignment—not just geography, but values,” Lane said. “We’re building a platform that scales without sacrificing the personal trust that’s made these agencies successful in the first place.”
As the company looks ahead, BrightPath will continue to seek out agency partners that value culture, client relationships, and a long-term view of the insurance business.
“We’re not interested in just rolling up agencies,” Lane added. “We’re interested in building something that lasts—together.”
About BrightPath Insurance Solutions
BrightPath Insurance Solutions is a national insurance brokerage headquartered in Ann Arbor, Michigan, offering a full suite of property & casualty, employee benefits, and personal insurance services. The firm leverages cutting-edge technology, shared ownership models, and regional partnerships to deliver smarter, faster, and more personalized insurance solutions across the United States.
